Privacy Policy — Optimized Version
This Privacy Policy explains how Alo (“we”, “us”, “our”, or the “Site”) collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase (collectively, the “Services”). “You” refers to any user of our Services, including customers, website visitors, or anyone whose information is processed under this Privacy Policy.
By accessing or using our Services, you agree to the collection and use of your personal information in accordance with this Privacy Policy. If you do not agree, please discontinue use of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Any revised version will be posted on the Site with an updated “Last Updated” date.
Information We Collect and How We Use It
To provide and improve the Services, we collect personal information about you from several sources over the past 12 months, depending on how you interact with us.
In addition to the specific purposes described below, we may use your information to communicate with you, provide the Services, comply with legal obligations, enforce our terms, and protect the rights of our users and our business.
1. Information You Provide Directly
This includes information you submit when using the Services, such as:
- Contact Information: name, address, phone number, email
- Order Details: billing/shipping address, payment confirmation, contact details
- Account Information: username, password, security questions
- Shopping Activities: viewed items, cart items, wishlist activity
- Customer Support: information you provide when contacting us
Some features require certain data to function. If you choose not to provide required information, you may not be able to access certain Services.
2. Information Collected Through Cookies
When you interact with our Site, we automatically collect “Usage Data” using cookies, pixels, and similar technologies. This may include:
- Device and browser details
- IP address
- Pages viewed and actions taken
- Interaction with emails or ads
- Network connection information
You may adjust your browser settings to block or delete cookies, but doing so may affect functionality.
3. Information From Third Parties
We may receive information about you from third-party sources, including:
- Service providers supporting our Site (e.g., Shopify)
- Payment processors (e.g., credit card info, billing details)
- Advertising and analytics partners
- Third-party tracking technologies (pixels, SDKs, etc.)
Any third-party information is processed in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing and Improving Services
- Process payments and fulfill orders
- Manage your account
- Arrange shipping and handle returns/exchanges
- Send purchase-related notifications
- Enable product reviews
Marketing and Advertising
- Send promotional emails, texts, or mail
- Display targeted advertisements on our Site and across the web
- Tailor your shopping experience
Security and Fraud Prevention
- Detect, investigate, or act on potential fraud or malicious activity
- Protect accounts and maintain system integrity
Customer Communication
- Provide support and respond to inquiries
- Improve our Services based on user feedback
Cookies
We use cookies to:
- Improve Site functionality and user experience
- Remember your preferences
- Run analytics to understand Site performance
- Customize marketing and advertising
Blocking cookies may limit some features of the Site.
How We Share Personal Information
We may share your information with:
- Vendors and Service Providers: shipping, payment processing, IT, analytics, cloud storage, customer service
- Business and Marketing Partners: including Shopify
- Affiliates: within our corporate group
- Legal Requirements: such as subpoenas or compliance obligations
- Business Transactions: mergers, acquisitions, restructures
- With Your Consent: such as social logins or integrations
Categories Shared in the Past 12 Months
- Identifiers (contact, order, account info)
- Commercial data (shopping behavior, purchase records)
- Internet/usage activity
We do not use or disclose sensitive personal information to infer characteristics about you.
We have “sold” or “shared” personal information (as legally defined) for advertising purposes in the last 12 months.
User-Generated Content
If you post reviews or other public content through the Services, this information becomes publicly accessible. We are not responsible for how others use or share this information.
Third-Party Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy or security of these sites. Review their privacy policies when visiting them.
Children’s Data
Our Services are not intended for children. We do not knowingly collect children’s personal information. If your child has provided information, contact us to request deletion.
Security and Retention
While we take safeguards to protect your information, no method is completely secure. We retain personal information only as long as necessary to provide Services, comply with laws, resolve disputes, and enforce agreements.
Your Privacy Rights
Depending on your location, you may have the right to:
- Access / Know your personal information
- Delete your data
- Correct inaccurate information
- Request data portability
- Opt out of sale/sharing/targeted advertising
- Limit use of sensitive data
- Restrict processing
- Withdraw consent
- Appeal denied requests
- Manage email preferences (unsubscribe at any time)
We may need to verify your identity before processing your request. Authorized agents may act on your behalf with proper documentation.
We do not discriminate against users who exercise their privacy rights.
Complaints
If you have concerns about how we handle your personal information, contact us using the details below. You may also have the right to file a complaint with your local data protection authority.
International Users
Your information may be transferred, stored, or processed outside your home country, including in the United Kingdom. When transferring data from Europe or the UK, we use Standard Contractual Clauses or other approved safeguards.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: